Turkish Airlines
Content Design System
What’s new
See our voice and tone for Turkish Airlines web site and mobile app. In order to speak the same language with so many people, we must reflect our established personality.
What’s new
See our voice and tone for Turkish Airlines web site and mobile app. In order to speak the same language with so many people, we must reflect our established personality.
What’s new
See our updated home page content guideline. This pattern stands out as a place where users can access multiple services at once and easily find what they are looking for.
What’s new
See our updated home page content guideline. This pattern stands out as a place where users can access multiple services at once and easily find what they are looking for.
Horizontal Patterns
FAQs
Let’s take a look at the principles we’ve established and consider what we need to focus on when crafting both the questions and the answers.
Learn moreError states
General rules for writing error states, followed by specific examples for different types of errors.
Learn moreAnnouncements
Announcements are patterns we use to share urgent, unforeseen events, developments at airports in Istanbul and other destinations we fly to, as well as the latest updates about Turkish Airlines with our users.
Learn moreGlossary
Intro for glossary
Glossary serves as a crucial resource for ensuring consistency and clarity in our communication, particularly within the Turkish Airlines ecosystem.
Learn moreWords list
It is a comprehensive compilation of terms that we frequently use, categorized to enhance understanding among content designers and users alike.
Learn moreInclusion
People
We aim to provide a valuable experience that makes passengers from diverse backgrounds worldwide feel appreciated.
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Accesibility
We believe that our hospitality is best demonstrated by making our passengers’ lives easier.
Learn moreGrammar and usage
Title
Titles are the cornerstone of our design system, guiding users through the logical structure of our products and services. They are the prominent elements that help users navigate effortlessly, providing a clear overview of the content and its significance.
Learn moreHeading
Headings act as signposts, guiding users through your interface. Generally content designers prefer darker fonts to grab attention and explain the current topic. Ideally, headings should also nudge users towards a specific action at the end of their journey.
Learn moreNumbers
We’re not big on spelling out numbers. We prefer using numerals (1, 2, 3, etc.). This applies to currencies (1,000 USD), decimals (51.2), percentages (76%), ordinals (1st), and many other scenarios.<br>
Learn moreBody copy
Body copy is the collective term that includes a heading and has the primary purpose of explaining that heading. They bridge the gap between the initial information a heading provides and the deeper understanding users need to complete tasks.
Learn moreCapitalization
To reflect Turkish Airlines’ hospitality in the experience, we must handle capitalization with care. In what ways do we approach capitalization?
Learn morePunctuation
Punctuation marks are important in language and should follow standard rules, even outside of regular text. Generally, avoid using punctuation marks in place of words (e.g., “&” instead of “and” or “@” instead of “at”). Additionally, don’t use them as design elements or for purely decorative purposes.
Learn moreLists
Lists are incredibly useful! They presents you the following superpowers:<br>They make content easier to scan.<br>Organize your thoughts clearly.<br>Break down information into simple, concise points.
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