Horizontal Patterns
In our Content Design System, Horizontal Patterns refer to reusable content structures that maintain consistency across different sections of our website and digital products.
These patterns ensure a seamless and intuitive experience by organizing information horizontally — offering users clear, easy-to-navigate layouts while preserving Turkish Airlines’ brand voice and visual identity.
On this page, you’ll find detailed guidelines, examples, and usage principles for implementing horizontal content structures effectively.
Homepage
Create a seamless first impression with structured, user-focused content patterns designed specifically for the homepage experience. Discover how to balance information density with visual clarity.
Learn moreFrequently asked questions
Enhance customer support by presenting answers clearly and consistently. Learn how to structure FAQs for better findability and improved user satisfaction.
Learn moreError states
Guide users through errors with clear, empathetic messaging. Explore best practices for writing error states that reduce frustration and build trust.
Learn moreAnnouncements
Communicate updates, news, and service changes effectively. See how to craft announcement patterns that are timely, concise, and aligned with our brand tone.
Learn moreLegal texts
Ensure transparency and compliance with easy-to-understand legal content. Learn how to present complex information in a way that’s accessible and user-friendly.
Learn moreOther components
Explore additional content components that enhance navigation, interaction, and usability across our digital products. Maintain consistency while adapting to diverse user needs.
Learn more