Glossary intro
1. Introduction
1.1. What is the Glossary to us?
A glossary serves as a crucial resource for ensuring consistency and clarity in our communication, particularly within the Turkish Airlines ecosystem. It is a comprehensive compilation of terms that we frequently use, categorized to enhance understanding among content designers and users alike.
1.2. Terms requiring definition: These terms are unique to Turkish Airlines or the aviation industry and need to be clearly conveyed to our users, such as “Preferred seat,” “Hold the Price,” and “Ticketing.” Content designers need to understand these terms before sharing them with users. Each term in this category is defined with usage examples. To add these terms to the glossary, answer the following questions:
a. What is this? What does it mean in this specific context?
b. Is it a proper noun or a common noun?
c. Are there exceptional cases? If so, provide examples.
d. How is it used? (If it frequently appears in explanations, provide an example usage in a sentence. If it appears as an independent label like chips, button, or heading, note the appropriate format.)
e. How should it not be used? (Consider synonyms or variations. List the versions we should avoid and, if necessary, explain why.)
1.3. Common terms: These are terms frequently encountered in the aviation sector and easily understood without extra explanation, like “Connecting Flight,” “Baggage Claim,” and “Check-in Counter.” When adding these terms, answer the following:
a. How is it used? Is it a proper noun or common noun, and are there any exceptions? (Provide example usage if it appears frequently in explanations. For standalone terms like chips, buttons, or headings, specify the correct format.)
b. Are there exceptional cases? If so, provide examples.
c. How should it not be used? (Think about synonyms or different spellings. List the versions to avoid, and explain why if needed.)
1.4. User experience terms: These are terms that prioritize user experience and frequently appear on both web and mobile platforms, such as “a.m./p.m.,” “account,” “add,” “discover,” and “search flight.” When preparing these terms, address the following:
a. How is it used? Is it a proper noun or common noun, and are there any exceptions? (If it appears frequently in explanations, provide example usage. For standalone terms like chips, buttons, or headings, specify the correct format.)
b. Are there exceptional cases? If so, provide examples.
c. How should it not be used? (Consider synonyms or alternative phrasings. List the versions we should avoid and, if necessary, explain why.)
2. Preferred vs. Avoid
The intersection of the three types of headings you reviewed above consists of these distinctions. Establishing preferred and avoided usages is crucial for standardization. A term can be unique, and we are not forced to find a substitute for it. However, you will encounter many usages that may evoke the same meaning or follow different writing principles.
Language is very open to variation and development. If you do not set your principles and establish rules, chaos will arise in the content. If our goal is to simplify and ensure that everyone speaks the same language in the same way, it is essential to specify the words you prefer and those you wish to avoid. For example:
3. A – Z Word List
4. How to write for glossary?
In this section, you will find an example for each of the three headings. Please focus on what we pay attention to when providing the inputs, and make sure to follow the appropriate guidelines for the type of glossary entry you want to create.
4.1. Terms requiring definition
a. Provide a clear definition of the term, following the examples below.
b. Specify the grammatical form (e.g., proper noun, common noun).
c. Indicate how it should be used within relevant components to guide content designers.
d. If needed, include component-specific variations or grammatically correct versions.
e. Conclude with preferred and avoided versions to ensure consistency.
Add example sentences if the term frequently appears in text or labels. Otherwise, clarify if it should be used as a standalone term in components like buttons or headings.
Promo code
Definition: A code used to receive discounts periodically offered by Miles&Smiles for certain groups (students, teachers, retirees, etc.) and their families. To obtain the promo code, users must upload required documents.
Usage: “Promo code” is not a proper noun and is used as a common noun within sentences. When used in a dedicated label, it follows sentence case.
Flying Chef
Definition: Personnel responsible for preparing the dining service on board. They make the final touches to the pre-prepared meals to make them ready for serving. They are not flight attendants.
Usage: It’s a proper noun and should be used in title case.
Protect Miles
Definition: A system that allows users to protect miles that are about to expire, extending their validity for an additional three calendar years.
Usage: It’s an infinitive form of the verb and use in a sentence. There is no label usage or a noun version. Please remember that “Mile” is a proper noun.
Noun version: If you need to express it as a noun do not use “Protecting Miles”. It’s called “Extending Miles”. Also you can use “extend the validity of Miles” as a synonym of this infinitive verb. Check also the expression of Extend Miles.
4.2. Common terms
a. Define the term grammatically, specifying whether it is a proper noun or common noun.
b. Indicate appropriate usage across components to assist content designers.
c. Mention any component-specific or grammatically correct versions if needed.
d. List preferred and avoided versions for clarity.
Avoid redundancy by only defining frequently used terms or those needing clarification for new and unfamiliar users.
Transit point
Usage: Not a proper noun; used as a common noun within sentences. When in a dedicated label, it follows sentence structure.
Our partnership
Usage: Not a proper noun; used as a common noun within sentences. This term can only be used on the Investor Relations page.
International Air Transport Association
Usage: Do not use the abbreviation in English; for other languages, include the English abbreviation in parentheses.
4.3. User experience terms
a. List labels where this term is used and include usage examples where possible.
b. Provide any necessary component-specific or grammatically correct guidelines.
c. Finish with preferred and avoided versions for consistency.
When writing inspirational content, emphasize experience-focused language, like “discover,” instead of transactional language like “buy.”
Book now
Usage on buttons: Always use with the adverb “now” to prompt the reservation action.
Usage in headings: Use to encourage user action when promoting a new destination or discount.
(e.g., “Road to New Zealand, book now”)
Search flights
Usage on buttons: Use only in the availability module on the homepage. Do not use in anywhere else.
Discover
Usage on buttons: Use it as a standalone phrase. Implement it as a call-to-action in 2- or 3-card layouts. Use for pages that do not involve direct purchase or booking actions.
Usage in headings: When using “Discover” in a title or heading, avoid using it again on the button or in the supporting description to prevent redundancy.
Usage in text: Use to enhance inspirational content. Reinforce the experience; as Turkish Airlines, we provide a discover experience rather than just flights. Emphasize enabling users to discover the world.