Grammar and Usage

In our Content Design System, Grammar and Usage define the core writing standards that bring clarity, consistency, and credibility to all Turkish Airlines content.

These rules ensure that, across all platforms and channels—whether on our website, mobile app, inflight systems, or customer communications—our language remains unified, easy to understand, and true to our brand voice. From punctuation and capitalization to formatting numbers and dates, every detail helps create a coherent and seamless user experience.

Key Topics

Explore the key grammar and usage rules below. Each section offers practical guidance and real examples tailored to THY’s content needs.