AP Style

1. Introduction

In Horizon, we adhere primarily to AP Style guidelines* in our written content to maintain consistency and professionalism. This choice ensures that our communication is clear, precise, and accessible to a global audience. Here’s why we follow the AP Style and where we make exceptions:

2. Why do we follow AP Style generally?

2.1. Global clarity and understanding

Adopting AP Style helps us maintain a standard that is easily understood by English speakers worldwide. It facilitates clear communication across diverse audiences, ensuring that our message is not only understood but also resonates globally.

2.2. Consistent format for dates, days, and numbers

AP Style provides clear guidelines for writing dates, days, and numbers, which helps us maintain precision and clarity in our content. For example, we format dates as “day, month, year” for an international audience, which aligns with global expectations.

2.3. Standardized address formats

Using AP Style allows us to maintain consistency when creating address formats. This standardization helps ensure that our content is reliable and professional, no matter where our readers are located.

3. Scenarios where we do not follow AP Style

While AP Style guides much of our writing, there are notable exceptions that better suit our brand and audience needs:


3.1. Use of “Okay”

Unlike AP Style, we prefer using “okay” instead of “OK” to maintain a more conversational and friendly tone. Other variations like “ok” or “Ok” should be avoided.

3.2. Numerical ranges

For expressing numerical ranges, we use en dashes (–) instead of hyphens, providing a clearer distinction and better readability.

3.3. Titles and headlines

In crafting titles or headlines, we often refer to the Chicago Manual of Style to enhance our content’s visual appeal and readability. The capitalization rules we follow are detailed in our capitalization section.

4. A clear and inclusive language approach

At Horizon, we strive to use language that is easy to understand and inclusive for our users around the world. When writing in English, we do not differentiate between British or American styles; instead, we choose the most widely recognized and easily understood options. Our goal is to ensure that our content is accessible and engaging to all our readers, regardless of their location.

By primarily adhering to AP Style while allowing for strategic exceptions, we ensure our content is professional, accessible, and aligned with the high standards expected from Turkish Airlines. For any uncertainties regarding AP Style application, feel free to reach out to our content team.

*You can download the latest version of AP Style from the link below. Please follow store.stylebooks.com for updated versions. https://store.stylebooks.com/ap-stylebook-57th-edition-print.html