Currency

1. Introduction

Currency representations are crucial for clear, precise, user-friendly, and accessible design. Here are our guidelines for handling currency in our digital and mobile products:

2. Guidelines

2.1. Avoid symbols

Outside of well-known currencies like the US Dollar, Euro, and GB Pound, currency symbols are not widely recognized internationally. Therefore, do not use currency symbols in any tables, labels, titles, or body copy within Turkish Airlines digital and mobile products.

Not like this
User may not know all the signs

The ticket price is ¥5000.

Baggage fees: ₩10000 per bag

In-flight meal: 300₺

Like this
Much easier to understand

The ticket price is 5000 JPY.

Baggage fees: 10000 KRW per bag.

In-flight meal: 300 TRY.

2.2. Currency codes after the amount

Write the currency code after the amount in banners and within sentences.

2.3. Currency codes before the amount

Write the currency code before the amount in tables.

2.4. Plus and minus usage

In all languages, the plus and minus signs should be used as follows:

2.4.1. Price and Miles changes

When users select a flight, we also show alternative flights within their chosen date range, and the prices of these flights can vary. The same logic applies to price and miles changes.

  • In charts, place the plus or minus sign with a space before the currency code (e.g., “+ USD 38.00”, “- USD 38.00”).

  • In plain text, place the signs before the number and indicate the currency code at the end (e.g., “+ 38.00 USD will be charged to your ticket.”).

2.5. Full writings

For full writings, use the local name of the currency. Each currency should not be abbreviated in the same way as its code (e.g., Turkish Lira should be written out in full, not as TRY).

Not like this
Don’t interrupt the fluency

After booking, I noticed that the additional baggage fee was 50 THB.

The lounge access cost us 120 ARS each.

Our meal upgrade was just 30 MYR.

Like this
It’s easier to read

After booking, I noticed that the additional baggage fee was 50 Thai Baht.

The lounge access cost us 120 Argentine Pesos each.

Our meal upgrade was just 30 Malaysian Ringgits.

2.6. Decimal separation

Follow the local customs for separating decimal points and thousands (comma or period). Here are common examples:

Best practice

Türkiye: 1.000,00 TRY

UK: 1,000.00 GBP

USA: 1,000.00 USD

France: 1 000,00 EUR

Italy: 1.000,00 EUR

Germany: 1.000,00 EUR

United Arab Emirates: 1,000.00 AED

Russia: 1.000,00 RUB

For other currencies, consult with the local content designer.