Lists

1. Introduction

1.1. What are the lists for us?

Lists are incredibly useful! They presents you the following superpowers:

• They make content easier to scan.
• Organize your thoughts clearly.
• Break down information into simple, concise points.

Pretty handy, right?

2. How to create a list?

Follow these rules when writing lists:


2.1. Maintain a parallel structure

What does “parallel structure” mean? It’s about keeping a consistent grammatical pattern in your writing. You can choose to write fragments without punctuation or complete sentences with punctuation. The key is to stick with whichever style you start. It doesn’t matter if you begin with a verb, noun, or adjective—what matters is that everything flows together smoothly, like a family. Think about do’s and don’ts for inspiration.

2.2. Include at least three items in your list

If you have fewer than three bullets, use plain body text instead. Separate items using “and” in the sentences.

2.3. Use numbers instead of bullets for sequential steps

This helps in guiding the reader through the process in the correct order.

2.4. Limit to one bulleted list per content piece

Multiple lists can make the formatting messy and harder to follow.

2.5. Always add an introductory

The introductory text for lists is crucial. Write in body copy format rather than heading or title format. Because you need to briefly explain to the user what you have made a list of. This way, users are not caught off guard and can pay attention to the list after scanning and detecting it.

2.6. Capitalise in each step

Each bullet symbolizes a sentence beginning and is related to the previous bullet only in context. There does not have to be grammatical harmony between them. So always start with a capital letter.